To be properly referenced, it is necessary that
each of your pages is optimized.
The title of the page
or article must be clear
When a user arrives on your page, he must be able to understand what you want to put forward quickly:
place the keywords in the title of the page or in the title of the article (if
it is a blog post).
Meta tag description
for each page
The Meta
description tag is the description below the URL that appears in the search
results pages. The Meta tag description of each page must be different! After all, it makes sense: Each page
you create on your site is topic specific and different from others.
URLs worked
Just like Meta description tags and for the same reasons
mentioned above, every page of your site must have a short and understandable URL, which includes the keyword you took care
to select.
Alt-text images
Since some web robots are not yet able to analyze visual
content, the alt-text tag (short for "Textual Alternative"), as the
name implies, is there to tell the browser what is in the package. The image to facilitate the analysis of the
page by Google "spiders."
Make your site "Responsive.”
That is to say adaptable to all devices (tablet, PC ...) and
all browsers (Firefox, Chrome, Safari, etc.), and Mobile-friendly. Google penalizes since 2016 sites that are not
readable on a smartphone. We advise you
to remedy if this is not already the
case!
Secure
Google takes into account, in its many SEO criteria, sites
that are secure. This is known as HTTPS (Hypertext Transfer Protocol Secure)
protocol, which is the encrypted and secure version of the HTTP. This protocol, symbolized by a lock in
the URL, secures the confidentiality of data during an exchange of data between the user and the site via your computer. It allows, for example, to pay
securely on an e-commerce site or to have the authentication that you give your
information to the correct site and that they are secure.
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